Blume blurs living lines Phuket Property

WHEN Ralph Lauren began his distressed fashion concept, Grace Carrey was part of the research and development team based in Hong Kong that sourced materials and processes for the Italian fashion icon.

Years later, having built up considerable R&D knowledge of Asian textile and manufacturing industries,  Grace struck out on her own to bring Phuket a range of furniture that can adorn a home both inside and out.

Grace’s company, Blume Living, has a keen following from Hong Kong residents with Phuket Property who buy her designs and have them shipped here to decorate their holiday homes.

Buying a Junk to live to in Hong Kong posed Grace the dilemma of how to decorate such a restricted space internally and exploit exposed deck areas on board.

The idea of using outdoor furniture was her solution. Durable, lightweight and strong, the rattan designs also complemented the vellsel’s wooden construction.

Now, Grace’s home doubles as a showroom for people to visit and see a working model of her furniture designs.

My strength is in interpreting a design concept into a language that factories can understand and ensure nothing is lost in translation.

Many of our designs use the concept of what we call blurring the line between indoor and outdoor living. So our furniture is suitable for outdoor use, but doesn’t look out of place when put indoors.

“In additional, when you tie indoor and outdoor furniture using colors or the same material, you bring your outdoor space inside.”

There are two standard design types available from Blume; high density polyethylene (HDPE) used for both the rattan look with a sturdy aluminum frame, and a teak wood effect with stainless steel frame which offers a sleek contemporary look, popular in the European market and therefore suitable for design projects here in Phuket.

My design last year was all about making the material look natural, and i used rosewood and bamboo effects in keeping with that concept. This year I am playing on the face that the rattan is synthetic, so I am using colors to highlight this.  By combining a few colours in a single chair the finished products give a very fresh ‘Bistro’ look which can be customized with other colour combinations to suit different thems

Rosewood is the most popular finish in Grace’s catalogue with a texture and color that are strikingly similar to the real material.

I have come up with some very unique finishes that nobody has. The first time a rosewood piece went through customs, the officer was so convinced that it was real wood, he held the shipment back until we literally set fire to a price of furniture to show him it was not real wood.

My bamboo finish is especially designed for the Phuket Market. I believe, it matches very well with the natural ropes or bamboo material being used indoors.

Blume Living furniture already complements many Phuket Residence including those in Layan Garden, Anchan Villas, Laguna Villas and many other private villas.

The Privilege Residences Patong

THE Privilege Residences Patong is the sister project of successful luxury condominium project The Bay Cliff. After the first project sold out, The Bay Cliff Development decided to lunch another condominium project and take the definition of ‘luxury living’ to the next level.

“Since we lunched The Privilege Residences Patong in October last year, we have sold about 30 percent of out unit. Although this figure may seem low compared with other condominium projects in Phuket, this is really quite a positive percentage relative to other sales in the high-end market,” said Mr Theeraphan Choprasertchok, Chairman of The Bay Cliff Development.

“Our project has four different buildings: Two buildings are situated on elevated ground,while the other two are situated on the lower level and it is these that have sold the most,” Mr Theeraphan said.

“We have five types of unit:one, two and three-bedroom units, duplex, and penthouse. Prices start at six million and go up to 55mn baht,” he added.

The Bay Cliff Development is scheduled to complete the project by early next year and the overall construction is nearly finalized.

“The project was first launched in October 2010 and is expected to be complete and ready to move into by May 2012,” said Mr Theeraphan.

“So far, construction is 70 percent complete. We now have some architecture and interior work to do. We will get the lower  buildings completed first, since it is easier to work on the lower land,” he added.

The Bay Cliff Development set their target on the foreign market. However, the economic crisis in Europe has made it difficult for investors to commit during this time of instability.

“We Europeans, since they were our main customers from our previous project. Surprisingly, most of the buyers who bought unit from The Privileges are Thai. Even the only penthouse  of our project was sold to a Thai buyer. Most of them have bought units as an investment, since we offer a six per cent net guaranteed rate return program on the buying price of all units,” said Mr Theeraphan.

The Bay Cliff Development have a contingency plan in order to solve this problem.

“I came up with the back up plan in order to solve the problem. We see a very good potential in the Chinese and Australian markets and will now focus our strategies there,” he added.

“I believe the projects’ location is correct. Timing is the only is sure. We measured our success from our previous project. Everyone who bought from us previously said that this is a prime location. I know the economic crisis has affected our sales and currently this is a difficult time to market to Europeans,” said Mr Theeraphan.

The Bay Cliff Development hopes the completion of the lower buildings will attract a lot more people to come and buy from them.

“Once the first two building are complete, more people will buy. There are a lot of customers from our previous project who will make purchases when they see the finished units and not just computer graphic images. We expect to sell another 20 per cent of our rooms before May 2012,” he added.

The completion of the building is not the only incentive to attract more people to buy as The Bay Cliff Development also intend to offer promotions to those who wish to purchase units.

“We may offer discounts, but we will still use high quality products for all our units. Since our condominiums are positioned in the luxury market, it is important we offer high end quality materials to our customers,” said Me Theeraphan.

The Privilege Residences Patong also have a plan for unsold units once all the buildings have been completed.

“We plan to make part of our condominium available for monthly or yearly rental. We will target foreigners who work in Phuket, especially hotel executives. We won’t rent out a lot though, because we know all of our customers are willing to pay for their privacy. We will try to keep it that way,” said Mr Theeraphan.

Phuket Property - Pullman Phuket Arcadia Nai Thon nears opening

CONSTRUCTION of the five star Pullman Phuket Arcadia began in October in 2010 on Nai Thon’s headland and with the project copletion target date of August approaching, marketing and recruiment proposals are scheduled for the end of this year.

Mr Mmaitree Narukapichai, the project owner representative and managing director of Villa Zolitude Resort and Spa in Chalong.

“The new Pullman Phuket Arcadia is being developed an 40 rai of headland in the Nai Thon area. There is 68 rai available, the remainder of which will be osed for further development in the future,” Mr Narukapichai said.

The resort will comprise 281 rooms incliding three styles of guest room, superior,deluxe and seven pool villas. Each villa will have four large individual guest rooms over two storeys, but each room will consist of each its’ own private facilities.

Of the seven private pool villas, six will be one-bedroomed and two-bedroomed villa.

“The resort is constructed on a cliff and we do not wish to spoil the natural aesthetic qualities, so the structures will not extend above three storeys.” Mr Narukapichai added.

International hotel management chain, Accor will control daily operations, as with the Hilton Phuket Arcadia and facilities will incorporate both leisure and corporate market requests.

A 200-seat capacity meeting room with three individual nreak out rooms will provide for busuness individuals alongside a chill-out room a new concept of Pullman branding that will enable further networking. Inaddintion, an Accor connectivity lounge – situated in the lobby area – will enhance coomercial communications.

Resort leisure features include a gymnasium, five individual spa treatment rooms, two swimming pools (one of which is Olymoic-sized) and a kids club while dinners can avail of three outlets: an all-day international cuisine restaurant, an Italian restaurant and delicatessen.

“Luxury resorts must be able to adapt and equipped to cater for all markets. During the high season we will focus on the liesure market such as families and couples. In the low season we can vary our focus towards MICE and more corporate markets,” Mr Narukapichai explained.

The  project has a budget of approximately 1.5 billion baht and is utilizing established Thai companies for all aspects of the development.

Construction is being managed by Bangkok firm, Poweerline Engineering.

Habita who have worked on many other projects around Phuket including Sri Panwa and Anantara, have been employed as project architects and a contemporary Thai design style will be emphasized throughout the structure.

P49 DESIGN are responsible for the interior design and are well known in Phuket for their influence on resorts such as Trisara.

P Landscape are contracted to shape the resorts exterior with notable examples of their work at the Paresa Resort and Malaiwana.

“I am confident in the collection of companies we have chosen to work with. Certainly, I consider our selections to be the lead in their respective categories in terms of experience, not only in thailand, but also abroad, “ Mr Narukapichai said.

With sustainable energy technologies and eco-friendly constructs now beging incorporated into many large developments, the PullmanPhuket Arcadia will employ several options such as waste water recycling for their vast landscaping requirements.

“With the project aiming ti be finished by August 2012, we hope to fulfill the needs of our target markket and further enhance the goals and aims of tourism in Phuket,” Mr Narukpichai explaoned

Phuket Property Villa in Cape Yamu

V VILLA, a Jean-Michel Gathy contemporary architectural masterpiece, has just been put on the market by Indigo Real Estate for 558,000,000 baht.

This grand 45000-square meter villa, situated on a 16,000 sqm plot of land on Cape Yamu Estate, includes a 100-meter priivate beach overlooking Phang Nga Bay.

The villa has seven bedrooms, all with ensuites, and a 40-meter infinity swimming pool, one of the larges provate pool in Phuket. It also has a gym with bay view, a state-of-the-art movie theater, a commercial style ktchen, and a suit of rooms to accommodate three lice-in staff.

The interior was designed by Hong Kong-based interior designer, Debbie Oppenheimer. All indoor and outdoor living spaces are decorated with hign ceilings, imported limestone floors and a range international building materials, so the structure stands as a unique work of architecture.

“We’re very excited to offer this extraordinary Phang Nga Bay home which has a rare view of limestone karsts and the jewel like islands that dot the horizon,” disclosed Nick Anthony, Managing Partner of Indigo Real Estate.

Cape Yamu Estate is a private community set on a wooded peninsula overlooking the limestone islands of Phang Nga Bay. World reknown designer Philippe Starck and architect Jean-Michel Gathy, well known for his work with Aman resorts, have created a villa development that includes provate residences with access to a fully equipped spa and restaurant, and a variety of other luxury services.

Cape Yamu Estate will be completed in 2012 with the lunch of Christina Ong’s boutique hotel.